Dear Virgin Media,
Please stop stalking me. For some years now you have written to me almost every week; sometimes twice a week. Surely it must be obvious from my lack of response to your missives that I am not interested in your services. Joking aside, please stop writing to me.
Another thing that is of concern to me is the amount of paper you’ve wasted in paying me and others so much unwanted attention. Whilst recycling this week, I’ve looked at the last number of letters you sent me, and the booklet that accompanies each, and I’ve realised that nowhere on them does it say that they are made from recycled paper or from sustainable forests. Also, over the years, the amount of paper you’ve sent me must be equal to that required to print a complete copy of the works of Shakespeare (or two). Multiply that by the number of people in our small street that also receive letters from you and the paper could be equal to what is required for a number of copies of Shakespeare per week. How much paper is being wasted nationally? How many books could have been made from that paper if it wasn’t turned into advertising, asking the same people each week, for the so many thousandth time, to subscribe to Virgin Media.
If you want to advertise, then please do it in a way that makes the use of paper worthwhile. If you can afford to give away that much printed paper FREE every year to the nation then why not publish paperbacks of poetry, text books, classic novels and suchlike and donate them FREE to the ever-decreasing library services of the UK. At the back of each can be your advertising. UK library services need public sector benefactors more as the government reduces their funding each year.
Ask yourself which is better. The pointless waste of money used in your advertising letters going straight from letter boxes to recycling boxes – or communities being more aware of your advertising, because of how you were a part of helping save their libraries by reducing their costs?
If you're listening, rather than just talking at people through your advertising, then give it a thought.